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Single objective of the advertisement message is inducing your prospect in order to take some action! Here in this article we will guide you some basic steps to write effective marketing copy. Five Most Powerful Marketing Copy Words We start with five most influential words in marketing: "What is there for me?" Everything stems from these words and words alone. Five Most Influential Motivators. According to the psychologist Maslow, "human behavior," is a result of five basic requirement or else motivating forces. Maslow also refers these as " hierarchy of the human needs and his theory is, until lower ranking requirement is satisfied, then there is not any desire to pursue higher ranking requirement. Beginning with basic or else lowest ranked need & continuing to highest, these 5 motivators are: Physiological requirements- Include thirst, hunger, clothing, shelter, air & rest. Security - Need for stability, safety, protection, dependence, structure and some order. Love - Need to love & get loved, acceptance, belonging, affection as well as friendship. Self-esteem - Need for respect, recognition, responsibility, achievement, independence, prestige, importance and appreciation. Self-actualization - Want to get fulfillment by reaching individual aims and aspirations. Promote strongest and fastest selling points in ad copy. Advantages must clearly separate all of you from the competition. Keeping all these 5 motivators in your mind, we go ahead to "magic formula." In order to elicit desired response, all advertisements must be composed with following 4 step "master formula" in your mind: "Attract" attention of prospect. "Hold" interest of your prospect. "Arouse" sufficient desire to cause prospect to have product and service "Motivate" them to take some action. Unique Selling Position. To attract the attention, you should differentiate yourself from everybody else and selling similar product and service. You should present benefit that is very distinctive & valuable. Essentially, this is the Unique Selling Proposition. Whatever you advertise, and every word & illustration that you use, talks about your firm?s image. Your capability to develop powerful USP will depend on knowing what image you would like to project & those things that will reinforce that particular image. By keeping above concepts in your mind while developing & writing your marketing copy, you may create compelling advertisement that will attract the interested consumers. |